01
The brief
The story
In 2015, when Fairchild Fashion Group joined Penske Media, Women’s Wear Daily had to move from daily tabloid to digital-first publication.
The angle
Keep the authority of the print brand while building for how the fashion industry reads now: on screens, all day.
The reporting
We led strategy for the redesign of wwd.com, managing content migration and creative design.
The impact
A redesigned, digital-first WWD built for its audience.
2015
Redesign of wwd.com
02
From tabloid to digital-first
We led product strategy for the redesign and managed the migration of WWD’s archive and content into the new platform, with creative design that kept the brand’s authority intact.
Digital
Print
