01
The brief
The story
Milani Cosmetics wanted its online storefront to sell more, and more of its higher-value products.
The angle
Lead with the brand’s strongest story, its best seller, then use that momentum to introduce the rest of the line.
The reporting
We rebuilt product page content, expanded the catalog from the top seller and carried the approach into e-mail.
The impact
A more profitable online catalog and bolder e-mail campaigns that brought in new customers.
02
The product page as a story
We rewrote and redesigned product detail content around what shoppers needed to see, and grew the catalog by building out from Milani’s best seller toward higher-priced products.
03
What worked on the page worked in the inbox. We brought the same approach to e-mail with bold, fresh concepts designed to attract new customers.
