01
The brief
The story
MCM was among the first luxury fashion houses to sell through a major online marketplace, where shoppers worry about counterfeits.
The angle
Authenticity is the story. Every image and word should reassure the buyer they’re getting the real thing.
The reporting
We set a streamlined brand strategy, created branded content and advertising, and developed a responsive e-commerce platform.
The impact
One of the first successful luxury launches on a mass marketplace, and new customers for the brand online.
02
Proving it’s real
We outlined a streamlined, authentic brand presence and used branded content and advertising to reassure customers that every product was genuine.
03
A responsive storefront
Building on that success, we brought the same strategy to a responsive e-commerce platform whose bold, fresh concepts attracted new customers.
