01
The brief
The story
Emmis Radio New York ran 50 top entertainment websites, the largest digital profile in radio.
The angle
Audiences move between stations, apps and social. The design system should move with them.
The reporting
As digital directors, we led design strategy for every app, website, microsite, ad and social graphic.
The impact
Unified digital and creative development across the network.
50
Entertainment websites managed
02
Design strategy at network scale
We managed digital and creative development for all 50 sites and set the design strategy for apps, microsites, advertising and social graphics, so the network’s stations felt distinct but worked as one system.