01
The brief
The story
In 2015 The New York Times wanted video to move at the speed of its newsroom, with one recognizable look across articles, apps and social.
The angle
Speed and standards don’t have to compete. If the format and tools are set in advance, reporters can focus on the story.
The reporting
We built the video production roadmap, a unified graphics system, an Express video team and a toolkit for cutting and publishing on any subject.
The impact
Explainer videos went from breaking news to published in 5–15 minutes, and video became part of NYT Now, the Times’ first free app.
5–15 min
From breaking news to a published video
2015
The year the roadmap took shape
02
A roadmap for video
The Times had world-class reporting and a growing appetite for video, but no shared playbook for producing it quickly. We mapped how video should be made, packaged and placed across the report, starting with a consistent graphics language so every clip read as unmistakably the Times.
03
The Express team
News breaks fast, so the format had to be ready before the story was. We stood up an Express video team and built a digital toolkit of templates, graphics and workflows that let editors produce short, informative videos on any subject.
The result was a newsroom habit, not a one-off: a repeatable way to turn reporting into video in 5–15 minutes.
04
Video inside NYT Now
We worked on digital development, growth, UX/UI and video strategy for NYT Now, the first Times product built for readers who wanted more than the free report offered. Video was designed into the app’s reading experience rather than bolted on.
