01
The brief
The story
Lincoln Property Company, one of the largest property managers in the U.S., had an outdated website, unfocused flyers and no e-mail marketing at all.
The angle
Brokers and tenants decide fast. Lead with the property, the location and one clear message, then track what gets opened.
The reporting
We redesigned the website and visual system, built turnkey flyer templates with real maps and launched an e-mail program from scratch.
The impact
A sleek, responsive property showcase, and Lincoln became the first real estate company to use MailChimp for broker and tenant outreach.
02
A digital presence that pops
We rethought the user experience and visual design to bring Lincoln’s properties to life in a sleek, responsive showcase built for how brokers actually browse.
03
Flyers that win business
The old flyers lacked a clear message, and in a business where location is everything, they relied on MapQuest screenshots.
- A focused redesign with one message per property.
- Professional Google Maps location design.
- Turnkey templates brokers could pick up and use.
04
E-mail with a feedback loop
The leasing team was e-mailing brokers and prospects from Outlook with no way to know what landed. We moved Lincoln to MailChimp, the first real estate company to make that switch, and designed custom templates so every send could be measured and improved.