01
The brief
The story
Accenture’s leaders and Fortune 500 clients needed AI, energy and enterprise transformation explained to the people who decide: customers, investors, regulators.
The angle
Treat strategy like reporting: find the human stakes inside the technical problem, then make the numbers tell the story.
The reporting
We wrote executive narratives for the CEO and Global Management Committee, led government and consumer campaigns, and analyzed research on how riders changed after COVID.
The impact
A European utility campaign that enrolled 20,000+ customers during the 2022 energy crisis and delivered €135 million in savings.
20,000+
Customers enrolled in a demand response campaign
€135M
Saved during Europe’s 2022 energy crisis
6,200+
Transit riders surveyed across 16 cities
02
Keeping the lights on
During Europe’s 2022 energy crisis, a major utility needed customers to cut power use at peak times. We turned grid reliability, a technical problem, into clear, practical messages people could act on.
More than 20,000 customers enrolled in the demand response program, delivering €135 million in savings and helping prevent national blackouts. We also managed communications with government ministers and EU regulators throughout.
03
The executive narrative
We wrote for Accenture’s CEO and Global Management Committee, translating AI and enterprise reinvention into messages for boards, investors and policymakers.
- Messaging frameworks that kept narratives consistent across earnings calls, board presentations, policy forums and interviews.
- Accenture Foresight, the firm’s thought leadership app, with its content strategy and editorial framework.
- Keynotes, Congressional testimony preparation and talking points for meetings with Fortune 100 CEOs and government leaders.
- Thought leadership on AI, cybersecurity and digital transformation that earned tier-one placements and World Economic Forum invitations.
04
Reading the data
For Accenture’s study of how COVID-19 changed public transit, we led content and research analysis across 16 global cities. We turned survey data from more than 6,200 riders into practical guidance for operators facing ridership declines of up to 70 percent.
05
On stage
At the V360 Awards, Accenture’s premier client recognition event, we led communications and hosted the program for an audience of C-suite leaders.
- Prepared the CEO and Global Management Committee with talking points, client briefings and messaging.
- Coached Fortune 500 executives to tell the story of their transformation work to peers.
- Kept a technical program engaging from open to close.
06
Design that explains
From RFP to keynote stage, we designed the presentations, apps, prototypes, print and experiential pieces that carried Accenture’s ideas, for clients and forums including the World Economic Forum and Dreamforce. We also ran websites, CMS builds and conversion analytics across client projects.
