01
The brief
The story
The National Bank of Washington building has shaped the city for generations and needed to compete as modern office space.
The angle
History is the differentiator. Bridge the building’s roots and its modern offer instead of hiding either.
The reporting
We reimagined the strategy, messaging and visual brand, then designed and developed the website.
The impact
A seamless connection of past and present, and a leasing site that wins business.
02
Past meets present
We balanced lively copy with a timeless graphic system, then used the website as the vehicle to tell the building’s story in depth.
03
A website that wins business
The site connects prospective tenants with leasing information, virtual tours and incentives.