01
The brief
The story
A sought-after Capitol Hill office building, home to three major broadcast networks, was known by two names, which confused tenants and brokers.
The angle
Its most regal name was hiding in plain sight: the flags of every state that hang inside, steps from the Capitol.
The reporting
We built the brand around “Hall of the States” and carried it through the website and the built environment.
The impact
One clear identity and a leasing site connecting tenants with information, virtual tours and incentives.
3
Major broadcast networks in residence
02
A new brand
We built the identity around the building’s most memorable name, Hall of the States, a nod to the state flags that hang inside, and brought it to life in both brand and building.
03
A website that wins business
The new site connects prospective tenants with leasing information, virtual tours and incentives in one place.