01
The brief
The story
Callisto Media, the fastest-growing nonfiction publisher, sells much of its catalog online, where the cover and the page have seconds to make the case.
The angle
Test the storytelling like an editor tests a headline: try versions, read the data, keep what works.
The reporting
We led creative design, data and A/B testing, and built systems that made great content scalable across a growing list.
The impact
More online best sellers than any other publisher, including a workbook that has sold about 1.5 million copies.
431,000
Copies of one workbook sold in the first half of 2020
1.5M
Copies of that workbook sold to date
02
Creative that sells
We designed covers, page content and marketing built to stop the scroll and explain the book in seconds. My First Learn-to-Write Workbook sold 431,000 copies in the first half of 2020 alone.
03
Testing the story
Every element was a hypothesis. Data and A/B testing told us which images, headlines and descriptions earned the click, and the winners became the standard.
04
Built to scale
We turned what worked into systems and templates, so the same quality could reach every title on a fast-growing list.
