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The brief
The story
USPAACC, the U.S. Pan Asian American Chamber of Commerce, had a brand, flyers and web presence that no longer matched its ambitions.
The angle
Keep the heritage people recognize, sharpen everything around it, and give each initiative its own front door.
The reporting
We refreshed the identity, redesigned the print collateral, branded the innovation conference and built three dedicated websites.
The impact
Conference sponsorship from Meta, Google, Amazon and Wells Fargo, and a focused online home for each of the chamber’s key programs.
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Major sponsors: Meta, Google, Amazon, Wells Fargo
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Dedicated initiative websites
02
A refreshed identity
We kept the essence of USPAACC’s original logo and modernized it with cleaner lines and bolder color, a mark that honors the chamber’s roots and signals where it’s going.
03
Collateral that works
Redesigned flyers with a clear layout, easy-to-read type and strong graphics replaced dated materials and gave the chamber a polished, professional voice in a crowded field.
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The innovation conference
We created the identity and a broad marketing campaign for the chamber’s innovation conference, work that helped secure sponsorship from Meta, Google, Amazon and Wells Fargo.
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Three front doors
Each of USPAACC’s key initiatives got its own website with interactive elements, images and video, making it easier for each audience to find the program built for them.
